Sunrise Rotary Reveals New Logo and New Events for Mayor’s Cup 2024
Plattsburgh, New York (May 13, 2024) Sunrise Rotary once again partnered with CV-TEC to
create a contest for designing this year’s Mayor’s Cup logo. Approximately 35 entries were
submitted by CV-TEC’s Digital Production & Multimedia Communications class, and members of
the Sunrise Rotary Club selected Emily Whalen’s design for this year’s t-shirt. Sunrise Rotary Past
President Jeffrey Prescott presented Mayor Rosenquest with his 2024 Mayor’s Cup t-shirt at a
conference hosted at CV-TEC on Monday, May 13, 2024.

The Digital Production & Multimedia Communications Program at CV-TEC offers students the
opportunity to learn design concepts, color theory, typography, photography, videography,
advertising, animation and website design. “This is our third year working with CV-TEC on the
logo contest and we were once again in awe of the designs that were submitted,” said Sue
LeBlanc-Durocher, Sunrise Rotary Mayor’s Cup Festival Chair. “The students are clearly talented,
and they took the contest very seriously, submitting very creative and professional designs.
Congratulations and thank you to all the students for a job well done.”
Top Ten T-shirt Designs Available at Loreman’s Online

Sunrise Rotary is making the top ten t-shirt designs available for purchase online. The link for the
Mayor’s Cup online store can be found at
T-shirt Sales Support Community Projects
Proceeds from the sales of the Mayor’s Cup t-shirts and donations from sponsors are critical to
Sunrise Rotary’s continued efforts to build and support projects like the Pavilion at Wilcox Dock,
the Gazebo at the Samuel D. Champlain Park, the Max Moore Tree House at the SRT Trailhead
and providing wheelchair accessibility to areas such as the Plattsburgh City Beach, Camp
Tapawingo and the LaPierre Lane Park.

About the Mayor’s Cup Regatta & Festival
The 47th annual Mayor’s Cup Regatta & Festival, taking place on Saturday, July 6, 2024, is Sunrise
Rotary’s signature annual community event and has become synonymous with a celebration of
Lake Champlain and summer in the North Country.
The one-day Festival draws over a thousand people to Plattsburgh’s City Beach with a myriad of
activities planned throughout the day including a 5K race, children’s fun run, and sandcastle
contests. A complete and up-to-date calendar of events is available on
The Regatta attracts the region’s most accomplished sailors to compete for bragging rights of
being the fastest sailboats on Lake Champlain and includes competitive races in three divisions –
Jib & Main, Racing, and Multihull with prizes for all divisions. The registration is free of charge
and is available online at

New Mayor’s Cup Afternoon Events Scheduled for the Plattsburgh Marina Area
Sunrise Rotary is creating two new afternoon events, a poker run/walk and a boat parade,
to attract the community to the waterfront around the marina area. In addition, the Club
has arranged for the local band, Damaged Goods, to perform a free outdoor concert at the
Plattsburgh City Marina and Sunrise Rotary will be offering light snacks and a cash wine and
beer bar nearby. Of course, the Naked Turtle, one of Plattsburgh’s family favorite
waterfront restaurants, will be open and ready to serve customers coming down to the
marina area throughout the afternoon and evening. “The Mayor’s Cup Regatta is no longer
just for sailors,” said long time Sunrise Rotarian and Regatta Chair Kjell Dahlen. “Thanks to
Sunrise Rotary and our sponsors, the marina area will come alive on Saturday afternoon
with many activities for the community to enjoy. There will be live music, an afternoon
parade of paddle boats, a poker run/walk and more. Sailors and landlubbers alike can enjoy
an afternoon along the waterfront before cheering on all the sailors at the Regatta Awards
Ceremony that begins at 6:00pm.”
M.C. Regatta Poker Run/Walk Connects Downtown with the Waterfront
Sunrise Rotary is very excited to introduce the first annual M.C. Regatta Poker Run/Walk
taking place on Saturday afternoon, July 6th. This year’s theme is ‘Margaritaville’ and a
tribute to Jimmy Buffet. Prizes will be awarded for best festive attire. While the course
begins and ends at the marina area, the featured stops will be strategically placed at various
downtown establishments, and the route may even include parts of the Saranac River Trail.
Sunrise Rotarians are adding a scavenger hunt and hydration stations along the way to add
to the fun. Awards will be announced at the Regatta Awards Ceremony.
“We think the poker run/walk is a super fun way for our community to enjoy both
Plattsburgh’s historic downtown and the City’s breathtaking waterfront,” said Sunrise
Rotary President and Co-Chair of the M.C. Regatta Poker Run/Walk James Snook. “Sunrise
Rotary has been looking for ways to integrate the local downtown businesses into the
Mayor’s Cup festivities and the poker run/walk has really seemed to resonate with them,”
added Sunrise Rotary Past President and M.C. Regatta Poker Run/Walk Co-chair Jeffrey
Prescott. “We are thrilled with the response we are getting from many local stores and
businesses who want to join in the one-day celebration of summer in the North Country,
and they are looking at offering all sorts of exciting discounts and special food and
beverages in honor of Mayor’s Cup – for everyone to enjoy, not just participants in the
poker run/walk.”

Sunrise Rotary Launches the First Annual Mayor’s Cup Paddle Power Palooza
The first annual Mayor’s Cup Paddle Power Palooza, a parade of non-motorized boats (i.e.
kayaks, canoes, SUPs), will also take place on Saturday afternoon near the Plattsburgh City
Marina. Participants are encouraged to call on their aquatic ingenuity and decorate their boats
to distinguish themselves on the water. Skippers of all boats will automatically be included in
drawings for prizes, and there will be a special drawing for prizes for the top creatively
adorned vessels. The Paddle Power Palooza route, approximately one mile in length, will begin
and end at the small boat launch adjacent to the Plattsburgh City Marina.
“The idea for the Paddle Power Palooza came from a local group of dedicated kayakers in the
Cliff Haven area who hoped that Sunrise Rotary would host a boat parade this year,” said Jake
DeSnyder, Past President of Sunrise Rotary and Chair of this event. Jake has been instrumental
in the planning and coordination of the Mayor’s Cup Regatta and managed a boat parade of
lights for quite a few years when Mayor’s Cup activities were held over several days and nights.
Jake added, “Registration is free and we hope lots of folks will come out with their boats and
paddles to have fun, enjoy the lake, and show off their paddle power prowess. The more the
merrier – there is no such thing as too many boats in a parade!”
Mayor’s Cup Event Registrations and Calendar of Events Available Online
Information relating to the Mayor’s Cup Regatta & Festival can be found online at This includes the calendar of events and what is going on downtown,
registration for the Regatta, poker run/walk, 5K, and boat parade, online store for Mayor’s Cup
t-shirts and hats, and sponsorship opportunities.
About Sunrise Rotary
To learn more about the Sunrise Rotary Club, the community projects the club has helped to
develop and the organizations they support locally and around the world, and how to become
a member, please visit or contact the club at
PRESS CONTACT: Joanne Dahlen. Cell: 917-282-8217. Email: